We don’t just design brands.We shape venturespeople believe in.

A purpose-driven brand developed to empower Arab children through culturally rooted learning experiences that combine life skills, identity, creativity, and future readiness.

A strategic brand identity developed for a real estate crowdfunding platform focused on making property investment more accessible, transparent, and financially empowering for everyday investors across the Arab world.

For LAUZ, a contemporary healthy food vending machine business, we contributed to the project by leading the naming process, crafting a strong brand identity that reflects their vision of offering healthier food alternatives on the go. Our team developed a comprehensive brand strategy, designed a memorable logo, and created a cohesive visual identity toolkit that embodies their modern, health-conscious mission. We also designed the vending machine, incorporating the visual elements that align with LAUZ’s unique brand personality, ensuring both functionality and aesthetic appeal.

For Vemerse, we developed a comprehensive brand strategy, designed their logo, and created a cohesive visual identity toolkit to bring their vision to life. In addition, we crafted a detailed brand guidelines manual to guide them through their UI/UX design, ensuring consistency and clarity in their app’s visual experience.

The Qaddumi Foundation (QF), formerly known as HQSF, was founded on the family’s profound sense of responsibility towards Palestine and their belief in the transformative power of education as a catalyst for social and economic change. We were tasked with developing a new brand strategy and creating a cohesive visual identity toolkit to be applied across all print and digital platforms, ensuring consistent and impactful communication.

We named and branded the glool Learning Management System (LMS) project, designing its logo and visual toolkit to complement their UI design, this project is powered by The Solution Unit.

A highly successful family-owned business established in 1955, known for selling premium coffee products in Amman, Jordan. We were tasked with revitalizing the brand by creating a new visual identity to be applied across all media, along with designing packaging for both the regular and premium ranges of their American coffee products.

I had the opportunity to re-create the packaging for Beit Sitti, a beloved cooking school in Amman that celebrates traditional Arabic cuisine. The redesign aimed to reflect the authentic, homely experience Beit Sitti offers while enhancing the brand’s visual appeal. By incorporating elements that honor the rich culinary heritage of the region, the new packaging not only stands out on shelves but also connects with customers on an emotional level, reinforcing the school’s mission to preserve and pass on culinary traditions.

The Al Aman Fund blanket is a beautifully crafted, hand-made product created in Jordan, combining quality craftsmanship with a meaningful cause. Each blanket is designed with care, symbolizing warmth and support, while empowering local artisans through meaningful employment.

The Mabkhara by Tkiyyet Um Ali is a beautifully crafted incense burner, intricately designed in collaboration with local artisans. It features stunning Islamic patterns that are thoughtfully integrated into the design, symbolizing both heritage and elegance. Packaged to deliver a complete Arabian incense experience.