Amani Qaddoumi leads brand strategy and creative direction, working with designers and production partners to turn those decisions into products people can buy and use.
How we approach brand, product, and program development.
Brazilian Coffee House needed a refreshed identity that could work across its regular and premium American coffee ranges while honoring a family heritage established in 1955.
Visual identity, packaging design, and production supervision.
A refreshed identity and two retail packaging ranges on shelves across Jordan.
WATANI brings Arab culture and practical life skills into children’s everyday learning through a cohesive educational platform and visual ecosystem.
Brand strategy, naming direction, and visual identity.
A complete brand architecture and visual system for the learning initiative.
An intricately designed Arabian incense burner created in collaboration with local artisans, integrating traditional Islamic geometry into a contemporary product and unboxing experience.
Industrial & pattern design, artisan collaboration, and luxury packaging supervision.
A bespoke donor gift series supporting local craft livelihoods.
Design and production for women’s livelihoods
Amani developed a program that connected women’s training to paid work through collaboration with designers and hands-on product development.
Program design and oversight across designer collaboration, prototyping, costing, and production planning.
Participants applied their skills through product development and paid work.
Amanileadstheprojectandbringsincollaboratorsaccordingtowhatitneeds,fromspecialistdesignerstothepeoplewhoprototypeandmaketheproduct.
Strategy, naming, and visual identity systems built for market clarity.
Retail packaging, structural design, and commercial assortment planning.
Prototyping, material sourcing, unit costing, and manufacturing supervision.
We run hands-on workshops and mentoring for founders, teams, and professionals. Participants work through real decisions, from clarifying a venture’s positioning to articulating what they want to be known for.
Tell us what you’re working on and where you could use a fresh perspective.