We are fluid and adaptable


Catering to your unique needs no matter the scale of your project. Whether you're a startup looking for foundational branding or an established company in need of a complete visual overhaul, we tailor our approach to suit your vision. The bigger the challenge, the more industry experts we bring on board—our flexible network allows us to scale up seamlessly, ensuring that you receive top-tier expertise and a personalized, high-impact solution every time.

Based in Amman, Jordan, we specialize in crafting comprehensive brand strategies, designing compelling visual identity toolkits, and offering customized corporate gifts that leave a lasting impression. Through our expert training and mentorship programs, we guide entrepreneurs to unlock their full potential and turn their visions into reality.


Our Services

Brand Strategy
Visual Identity Toolkits
Website Design
Luxury Packaging
Training & Mentorship
Creative Direction


Our Training Partners​

Queen Rania Center for Entrepreneurship
Zain Telecom
Dezain
ShamalStart
Oasis500
MicroFund for Women
Al Ahliyyah and Bishop School
Manafeth Consulting
Turquoise Mountain
JOIN Fincubator


About the Founder

Amani Qaddoumi, a visionary industry catalyst, crafts holistic branding solutions that transcend traditional design boundaries. With a unique approach that blends strategic insight and creative flair, she empowers businesses to unlock their full potential and elevate their brand presence.

Graduating with a B.A. in Graphic Design from Amman Al Ahliyya University, Amani’s career has seen her collaborate with top-tier agencies like Intermarkets Advertising, SAATCHI & SAATCHI, JWT, as well as prestigious institutions such as The Royal Hashemite Court and Amman Design Week. Her expertise spans brand strategy, visual identity, and creating the essential elements that transform brands into lasting icons.

Amani champions human-centered design, believing in its transformative impact on public culture. Her dedication to fostering talent is evident in her extensive mentorship and training, where she helps shape the next generation of creative minds.




Photo by Saif Fayez


Awards

​Zain Al Mubadara for Innovation III, 2018
Automotive & Automotive Services, Gold, IDEA JWT, Toyota, 2009
Ambient Media, Bronze, IDEA JWT,  HSBC, 2009
BTL, Restaurant Menus & Promotions, Gold, IDEA JWT, Landmark Hotel, 2009
BTL, Corporate & Public Service Literature, Bronze, IDEA JWT, Arab Wings, 2009
Press Ad, Mobile phone press ad, Intermarkets, Motorola (2005)