LAUZ Vending
Healthy Vending, Strategy & Visual Identity
Client
LAUZ
Timeline
2024
Scope of Work
Naming & Verbal Identity • Brand Strategy • Logo Design • Visual Identity Toolkit • Vending Machine Hardware & Wrap Design
ForLAUZ,acontemporaryhealthyfoodvendingmachinebusiness,wecontributedtotheprojectbyleadingthenamingprocess,craftingastrongbrandidentitythatreflectstheirvisionofofferinghealthierfoodalternativesonthego.Ourteamdevelopedacomprehensivebrandstrategy,designedamemorablelogo,andcreatedacohesivevisualidentitytoolkitthatembodiestheirmodern,health-consciousmission.Wealsodesignedthevendingmachine,incorporatingthevisualelementsthatalignwithLAUZ’suniquebrandpersonality,ensuringbothfunctionalityandaestheticappeal.
In collaboration with graphic designer Nour Qawasmeh.
Mission
We aim to supply packed retail items with long shelf-life snacks through vending machines, ensuring quick access to healthier food options.
Vision
To become a leading provider of healthier food alternatives on the go, expanding our presence from Jordan to the entire region.
