Amani Qaddoumi leads brand strategy and creative direction, working with designers and production partners to turn those decisions into products people can buy and use.
Three projects that show how we approach brand, product, and program development.
Brazilian Coffee House needed a refreshed identity that could work across its regular and premium American coffee ranges.
Visual identity, packaging design, and production supervision.
A refreshed identity and two retail packaging ranges.
Dar Abu Abdullah
Design and production for women’s livelihoods
Amani developed a program that connected women’s training to paid work through collaboration with designers and hands-on product development.
Program design and oversight across designer collaboration, prototyping, costing, and production planning.
Participants applied their skills through product development and paid work.
WATANI brings Arab culture and practical life skills into children’s everyday learning.
Brand strategy, naming direction, and visual identity.
A brand and visual system for the learning initiative.
Amanileadstheprojectandbringsincollaboratorsaccordingtowhatitneeds,fromspecialistdesignerstothepeoplewhoprototypeandmaketheproduct.
We run hands-on workshops and mentoring for founders, teams, and professionals. Participants work through real decisions, from clarifying a venture’s positioning to articulating what they want to be known for.
Tell us what you’re working on and where you could use a fresh perspective.